Broadcast Agreement with K24 TV Channel

Today AEFF signed a deal with Kenyan television channel, K24, to broadcast our films in both English and Swahili. K24 is a 24-hour news and features channel. The channel falls under the parent company Regional Reach, also founders of the first independent radio station in Kenya, Kameme FM, whose aim is to "educate, inform and entertain while pursuing a spirit of creativity and the highest level of professionalism" - the same goal as espoused by K24.

Although the agreement with this television channel is a new step forward for us, our relationship with its parent company goes back several years. Regional Reach used to show AEFF's films on public screens strategically placed in meeting places in market towns around the country. However, as more and more of the urban population came to own their own televisions (including wind-up TV sets), Regional Reach made the executive decision to close down their market towns initiative and launch a terrestrial TV channel.

While K24, whose buy-line is "All Kenyan All of the Time", is a relatively new channel, its proprietors are old hands in the media business, and already K24 is making waves across the country. For us, to be working alongside such a proactive company, is very exciting in terms of what it means for our audience numbers and the impact our films can have across a broader spectrum of people.

The agreement with K24 in no way prevents us from distributing our films through our other outlets, and we are working hard to expand our distribution network on many different levels, and in many different countries.

Comments

[Wainaina]

This is one more innovative step by Regional Reach Limited. We are proud to be associated with them.

[Celestine Macharia]

Dear All,

The 1st African Broadcast and Film Conference 23-25 September 2008, K.I.C.C Nairobi

The much hyped Broadcast, Film and Convergence Conference is just around the corner with less than 2 weeks to go, the event has attracted an impressive list of local and international broadcast and film stake holders who will be sharing knowledge and best practices in the industry. I have attached the conference programme for your reference. In addition, over 24 companies will be taking part in the exhibition that will be running alongside the conference to showcase their products and services to the delegates attending the conference and also to the general public who will be visiting the expo free of charge.

I would encourage you to make the important decision to attend the conference and interact with over 200 industry thought leaders; the focus of this networking event is to create a business to business plat form that will guarantee a return on your investment.

One important note to make is the post conference worskshop 'Living with fragmented media markets - The Twin Pressure of Competition and Technology' to be conducted by Russel Southwood the C.E.O of Balancing ACT a consultant in media and broadcast industry based in the UK.

For the conference programme & registration details please contact the undersigned.

Group discount for delegates coming from same organization applies.

Kind regards,

Celestine Macharia
AITEC East Africa
Apartment C4, Showbe Plaza
Next to OiLibya Petrol Station, Muranga Road
P.O Box 13891-00800, Nairobi, Kenya
Office +254 2121028
Cell +254 722 284328
celestinem@aitecafrica.com
www.aitecafrica.com