Detailed List of Distribution Outlets for AEFF's Finished Films
Every year, AEFF's films are seen by millions of people in East Africa and further afield. The following is a detailed list of where the films are shown, and whom they benefit:
- Kenya Wildlife Service and Tanzania National Parks: KWS and TANAPA give AEFF their full support in distributing these films as part of their commitment to community development and conservation education projects. Films are shown in KWS Education Centres, as well as being distributed to KWS & TANAPA employees – the best ambassadors for conservation amongst the rural population.
- Government Ministries, Permanent Secretaries, Provincial Commissioners, District Commissioners, Police Officers & Police Training Colleges, District Magistrates, & other Officers in East Africa: AEFF distributes films to government officials who are vital not only in developing, but also in enforcing wildlife and environmental policies.
- Wildlife Clubs of Kenya and Malihai Clubs of Tanzania: These wildlife clubs have thousands of members in hundreds of schools. In Kenya alone, to date 1.2 million children have seen AEFF’s films through this outlet. These are children who already have an interest in wildlife and need to have a means of expanding their knowledge and interest. Children have access to films through the clubs’ mobile video units, as well as in the clubs’ education centres.
- Local Non Governmental Organizations [NGOs]: AEFF is collaborating with Kenyan and Tanzanian organizations, such as Amara Conservation, East African Wildlife Society and the Bill Woodley Mt Kenya Trust, among others. These organizations have educational programs within their charters and AEFF’s films are an important teaching tool for them.
- Jane Goodall Institute: Through their ‘Roots & Shoots’ educational program, the JGI will distribute AEFF’s films to over 1000 schools in 68 countries worldwide.
- TV Stations in East Africa: The majority of TV is watched by urban dwellers, who rarely visit National Parks to view wildlife in its natural environment, and who do not see land degradation in rural areas. It is important that these people, who are influential in the running of their countries, have access to our conservation message, and therefore we are delighted to have signed a broadcasting agreement with K24, a 24-hour news and features Kenyan TV channel.
- Regional Reach: Regional Reach is an organization that, up until recently, publicly screened videos to a total audience of 1 million per month, in areas in Kenya not reached by terrestrial TV. Within the past year, Regional Reach have ceased this market-towns initiative, and instead launched the K24 TV channel (mentioned above) in response to the fact that more and more people are getting access to television (including through the use of wind-up sets).
- Local Events: AEFF offers films to the organizers of events aimed at raising environmental awareness, as well as to local film festivals and other public events.
- Schools & Educational Institutions: AEFF’s films will continue to be a valuable educational tool, today and into the future. Every new generation of school children will have access to the films, which will become important historical documents in years to come. More and more schools are obtaining equipment to show films as the Government’s rural electrification programme spreads, albeit slowly, across the country.
- Rural Video Halls: There are a growing number of villages in East Africa in which the whole community turns out to see a film on a weekly basis. AEFF’s films are instrumental in educating people at a grass-roots level about conservation and environmental issues.
- Mobile Cinemas: There are a growing number of mobile cinemas in East Africa, and they are always searching for new material to show.
- Mission Stations: The centralization of mission stations allows AEFF to distribute from a single location, covering larger regions. Even the most remote mission stations often have facilities to show videos.
- Tour Companies, Hotels & National Tourism Associations: The tourism industry offers AEFF an audience of both its employees and visiting tourists. KATO (Kenya Association of Tour Operators) has expressed their full support, and there has been similar enthusiasm expressed in Tanzania. A new Guide School in Kenya is using AEFF’s films as part of their program to train new safari guides.
- Film Aid International is an organization that screens films in refugee camps across Africa, with the aim of providing education that will help the refugees rebuild their lives without destroying their environment. Film Aid contacted AEFF requesting our films, which were made available to them.
- International NGOs for distribution throughout the world: It is important that AEFF’s films are widely distributed internationally. Through its connections with other NGOs who have pledged their support, AEFF’s films can reach a wide cross-section of people from the Far East to South America, Europe and the USA.